Social Media Usage Statistics 2024. Detailed analysis by the team at kepios shows that there were 5.17 billion social media users around the world at the start of july 2024, equating to 63.7 percent of the total. About half of internet users use social media to stay in touch with friends and family.

Social media users have grown by 5.6. There are over 5.07 billion social media users worldwide in 2024, which totals 62.6% of the world population, according to a report by statista.